1. Get the Big Picture. One of my faves is a short publication by Canadian Art Magazine titled “Collecting Guide” which is concise and easy to read through. You can find the guide HERE.
2. Educate Yourself. Take a course on the “Art Market” or “Art Collecting” at an art college or university or museum/gallery in the evenings. For example, here in Toronto, you simply can’t go wrong by enrolling in a Hughene Acheson course in Continuing Studies at OCAD. Lively, stimulating and filled with incredible opportunities – guests and meetings with local art world luminaries and private collections – you’ll be thrilled at what you are exposed to. You can read what I have said about OCAD courses HERE.
You can also watch a video or two on “The Value of Art” By Sothebys. This collection of 10 short videos touches on topics such as authenticity, provenance, size and medium offers a robust perpsective from one of the world’s leading auction houses. You can find these videos HERE.
3. Think About Your Space and Budget. Best to do this before you end up in a gallery or at an art fair. What are the advantages to thinking about “Art As Area”? You can find out HERE. Have a tape measure and a blank wall handy!
4. Think Broadly About the Benefits of Art. I love the notion that looking for art is adaptive in an evolutionary sense – we’re essentially hunting and gathering! You can read about that, and chat about it at dinner parties later, HERE.
Keep in mind that art can also be therapeutic. You can read about the dangers of blank walls HERE.
How broad are the benefits of art? Check out this short article on how blue art can help cool, HERE.
5. Read About Art While Being Entertained. Books like “Seven Days In The Art World” by Sarah Thornton are wonderful exposure to the broader art art and how it may be contextualized. More HERE.
Equally as entertaining, Toronto based Don Thompson has written a realy stimulaitng book on “The $12 Million Stuffed Shark”, more HERE.
You can read more about the author Dan Nuttall and view his works of art HERE.
I often tell people that being an artist is like being a more primitive human – we tend to live in caves more commonly referred to as studios. Periodically, we step out into the world, art in tow, to bask in the light of the collective gaze.
Though few primitive humans actually lived as cave dwellers, over ninety percent of human history has been spent hunting and gathering. As hunters and gatherers the ongoing goal of the human animal has been survival and adaptation. Over evolutionary time frames the success of our species has been predicated on our ability to detect and then locate the resources that allow us to survive. Such detection has relied heavily upon our sense of vision. In terms of space allocated to the senses vision is the clear forerunner – 30% of the neurons in the brain’s cortex are dedicated to vision while touch (8%) and hearing (2%) are a distant second and third. The human animal is a species that has evolved to search. The human animal is a species that has evolved to look.
And what are we adapted to look for and thus at? Things that sustain us.
As the human animal has evolved the idea of what sustains us has broadened in direction association with our broadening culture. While “hunter and gatherer” humans travelled great distances to secure the things that sustained them, the transition to a more sedentary agrarian society meant a consolidation or concentrating of necessary resources. Think about your reaction when visiting a market – all those resources gathered in one place – and the pleasure of looking nearly synonymous with the reward of having. The invention of agriculture ensured that variables such as proximity, diversity and ease of selection became critical criteria in determining how we live. Further, it makes sense that we tend towards modes of efficiency when securing valuable resources. It seems then that we humans have a foundation built upon hunting and gathering, with a veneer of newfound appreciation for the efficiency of the marketplace.
Most animals have “search images” meaning they have evolved to have forms of visual shorthand that help them locate the things they need to survive. In a world that may seem visually confusing to us, the process of evolution has produced animals adept at spotting exactly what they require to ensure their survival. Thus for human animals a glance at the confusing tawny stubble of a fall field yields little to look at while the scanning eye of a hawk has evolved to identify the exact information required to pounce and secure prey. Animals survive by developing images of the things that will help them survive.
Enter the art fair, where hunting, gathering, and the search for images and survival collide.
But is a visit to an art fair somehow adaptive? If it is, what are we searching for? And how might it be adaptive? Do people who collect art or live in the presence of art leave behind more genes? Is there something about collecting art that connects us to our more primitive selves? What does a visit to the museum or art fair or the collecting of art or exposure to art do for the modern human being?
A visit to an art fair keeps our “sensual selves” intact, meaning that we “live in the realm of the senses” when we look at art. Such looking engages and hones our senses, particularly vision, as we move about, like our primitive selves, in search for things that sustain us. Is the act of looking at art at an art fair become a metaphor for survival? Instead of seeking the actual resources are we instead seeking representations or scenes where our basic primitive needs can be met, scenes that we are “hard wired” to appreciate? And are there other benefits at play that are also adaptive?
When we think of how humans evolved the theory of “prospect-refuge”, proposed by Jay Appleton, in “The Experience of Landcsape” (1975), proves particularly useful. This theory suggests that humans were essentially an “edge” species that inhabited the boundary where the forest met the grassland. There, our species could seek safety (refuge) in the forest while being able to seek opportunity (prospect) while looking out over open spaces. More specifically:
“1The theory thus predicts that humans are attracted to art and circumstances that have:
It further predicted that we should like spaces when:
we are at the edge, such that our back is protected (rather than the middle where we are most exposed)
we are covered, rather than open to the sky
In short, we should like everything that is optimal for survival and reproduction in the savannah. The theory says that we respond to such things in art subconsciously, and that individuals attracted to such circumstances would have stood a better chance of survival by choosing to spend time in such places. Art that puts the viewer in between prospect-dominant and refuge-dominant areas will be most appealing.”
Prospect-refuge theory seems to predict not only the kinds of spaces we might actually enjoy but also the kinds of spaces that we might like to have represented. Indeed, prospect–refuge theory seems entirely consistent with some of the most popular genres of painting, namely “landscape” and “nature” paintings. The theory is also consistent with the kinds of landscapes that are designed to be “therapeutic” for human beings. You can read more about therapeutic landscapes HERE.
Such gazing at nature and landscapes, if it enhances our chances for survival, should place us at ease, at peace with the open space, the greenswards, the falling water and plants, the animals, and the abundance of resources at hand. This sense of ease is supported by research that indicates that being in the presence of actual or virtual landscape-nature resources can prove relaxing. You can read about how landscape and nature art reduces stress HERE.
But back to evolution and adaptation and leaving more genes than your competitors: do people that experience the relaxing and therapeutic aspects of art leave behind more progeny?
One could argue that relaxation is a key variable for survival in our modern lives and one does not have to look very far in the literature to find concrete evidence that stress reduces lifespan, sex drive and quality of life.
So it seems that when we engage our senses in the act of visiting an art fair we are doing more than merely wandering amidst a deluge of images and occupying time. Instead, we are searching for images that connect us to our primal needs and simultaneously serve as resources for our contemporary selves. In our modern lives the resources we call “art” engage us in ways that are adaptive, in ways that help to relieve stress and to sustain us. Thus art and the art fair are essential to the self in both cultural and evolutionary senses.
I like to think that when modern humans, Homo sapiens, occupied caves, one of the benefits of being bi-pedal, dextrous, and a tool maker and user, was the ability to place art on their walls, through drawing. Today’s art fairs have come a long way. There are now a myriad of ways to put art on your walls, and the act of hunting and gathering art may be more essential to your survival than you know.