Toronto has a burgeoning art scene and one of the great joys of this metropolis is attending both indoor and outdoor art shows. You can find a brief overview of some of Toronto’s art shows HERE (keep in mind this an overview of 2015 shows – check back for updates on BlogTO in a few months for 2017). In the mean time you can track whatever shows seem to appeal to you in terms of geography and timing. My personal faves are are: Art Toronto, the Toronto Outdoor Art Exhibition, and The Artist Project 2017 which is occurring February 23-26 at the Better Living Centre at Exhibition Place in Toronto.
Ever wondered what it takes to be a part of a juried art fair in Toronto? Well, last year was my first time ever at The Artist Project and I can tell you – it’s challenging!! What are the variables that an artist (ahem, businessperson) must consider?
LIST OF ITEMS TO CONSIDER FOR ART SHOW BOOTH by dandoesdesign
- Creating a check list. You’d be surprised at what I am taking on site – a blow dryer (for removing vinyl name lettering at end of show, a cordless drill, business cards, price list, e-mail sign up sheet, material for closing off booth at night, a tooth brush, a small desk, a chair, a step-ladder).
- Reading and signing your contract (read carefully, are there any opportunities for refunds if you fall ill or there is some other interruption)? If you became ill could someone take over for you?
- Determining how much space you need (10 x 10′, 10 x 15′, 5 x 10′) and whether a corner booth or being part of a row is to your advantage.Last year I was part of a row and I don’t think my booth received any “more” or “less” attention than those around me based solely on booth location.
- Paying for space, electrical outlets, lighting, storage, liability insurance, parking pass, technology to process payments, materials for wrapping sold items, name signage, tools and supplies for hanging art, price lists, business cards, promotional materials, booth furniture (you have to sit at some point!).
- Transporting your art to site and having someone to help you – this is a job for two!
- Storing your art on site (if available).
- Staffing your booth when you need a break.
- Booth security (you’re not allowed to spend the night in your booth!)
- Determining how purchases will be processed (think HST/technology/cost).
- Solidifying and promoting your brand – and being consistent across social and traditional media (sign in book? gathering visitor’s business cards? handing out your own?).
- Determining which works you will show and how this fits into your overall art career strategy. This is the ultimate challenge. What will sell? Will you fill each wall from floor to ceiling or undertake a more spartan approach? If a curator or gallery owner walks by what might they think?
- Your personality. Can you stand for 8 or more hours and smile and be pleasant and entertain questions of all sorts and speak about your art if requested?
If you’re curious about what item 2, above, adds up to, drop by my booth in 2017 and I will be happy to discuss.
You’ll also have to determine who you might like to invite to an Opening Gala if there is one. In my case it was two ardent collectors who have supported my work over the years. If there are additional general admission tickets available you’ll have to decide who else might like to come – again in my case I have an e-mail list of people who have purchases in the past and who promote my work – they get first crack. You’ll also have some free tickets to give away during regular show hours – make sure you line these people up too!
I use my computer to lay out my space in both plan and exploded elevation. In plan I can place my lights, art, front desk and furniture for visitors. I also use this approach to lay out the sequence of images should one/some/any of them sell.
In my case I asked two knowledgeable individuals that I trust to “read me the riot act” – what stays, what goes, and what excites them? How do the pieces related to each other? What story can I tell about an “set” that occupies my walls? What role does chronology play? One of these individuals is an art administrator/programmer/consultant and the other is a well known artist/jurist/curator. Both are avid visitors to art happenings and shows. Thanks to both of them for their counsel – it’s hard for artists to look at their work from the outside and I can’t thank you enough!!!
Looking across all your work an overall theme or subset of themes may play an organizing role, as might colour or how linework complements or leads the eye. Content may be irrelevant at a distance. I am also going to have a diversity of price points including some slightly earlier pieces which are smaller and less costly so that I can accommodate all types of collectors. I remember being a student and wanting to support art!
There’s no denying that blue is the world’s favourite colour and scenes of nature are therapeutic but that’s not stopping me from introducing some bold works that abstract, or address topics like extinction, my recently discovered aboriginal history, animal intelligence and machines of war.
If you decide to enter a fair or art show just keep in mind your budget, your long term art goals and your willpower. Keep your web site and social media up to date. You can see my web site HERE and my artist profile for The Artist Project 2016 HERE and a piece donated for fundraising which will be sold HERE.
And lastly, stay the course. Whenever I feel challenged in any moment my last battle cry is” ONWARD!